Marketing Strategy for Decline Stage Essay

Marketing Strategy for Decline Stage Posted on April 2, 2012 by admin in Marketing. The main characteristics of the maturity stage which help to define the appropriate marketing strategies are Sales of most product forms and brands eventually decline Decline may be due to Technical advances which lead to better substitutes Change in customer taste with time Increase in competition Lower sales volume leads to Over capacity Increases price cutting Profit erosion Carrying a weak product may be very costly if there are no suitable strategic reasons to keep the prodict alive in the market. To handle declining sales, marketing strategy could be Increase firms invest to dominate market/strength competitive position Maintain investments in innovations and R&D until uncertainties above industry are resolved Decrease firms invest, selectively by dropping unprofitable products and focus on nice areas and profitable products Harvesting or divesting the product as per the GE Matrix strategic growth model. Appropriate marketing strategy for this phase depends completely on Industry’s relative attractiveness and Company’s strength in the industry. If the industry is attractive and company has significant strength in the industry then the company may decide to hold the product or brand even if sales volume decline during this phase. Post Tagged with Decline Stage, Marketing Strategy, PLC ↠ Previous Post If you enjoyed this article please consider sharing it! Next Post → Like crackmba.com/marketing-strategy-for-decline-stage/ 1/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Search Categories open all | close all Banking (114) Finance Wiki (183) HRM (9) Important Alert/News (95) Marketing (23) Online Fraud (1) Operations (20) Practice Tests (115) Previous Papers (24) Quiz (505) Strategy (8) Systems/IT (38) E-Mail Subscription Enter your email address: crackmba.com/marketing-strategy-for-decline-stage/ 2/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Subscribe Delivered by FeedBurner Pages open all | close all Finance Wiki Marketing Strategy Systems/IT HRM Operations Quiz Banking Alerts/News IBPS Online Fraud Recent Posts Previous Papers Practice Tests Tags Banking Awareness Quiz Banking Glossary Banking Quiz Banking Terms Banking Bonds Business Quiz Capital Market Computer Awareness Quiz Computer Quiz Data Quiz CMM Interpretation Debt Securities DI Different Funds English Exam Alert Finance Quiz Financial Ratio Analysis IBPS IBPS Quiz Interview Alert Logical Reasoning LR Marketing Marketing Awareness Quiz Marketing Quiz Mathematics MBA Admission crackmba.com/marketing-strategy-for-decline-stage/ 3/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA MBA Quiz Options PO MBA Result Alert Practice Test Previous Paper Probationary Officers Quantitative Aptitude RBI RBI Assistant Recruitment Alert Risk SBI SBI PO Exam Specialist Officers Verbal Ability .. Current Affairs Business News GK Quiz Updates Current Affairs India – 3 September 2013 Sep 3, 2013 1. Indian Parliament gave its nod to the landmark Food Security Bill yesterday which seeks to provide highly subsidised foodgrains to†¦ Current Affairs Global – 3 September 2013 Sep 3, 2013 1. Ronald Coase, the British-born US economist who was awarded the Nobel Prize in 1991, passed away yesterday in†¦ GK Quiz – 3 September 2013 Sep 3, 2013 GK Quiz – 3 September 2013 4401 â€Å"World Population Day† is observed on _____________. A) 6-July B)†¦ Microsoft to acquire Finish phone maker Nokia’s mobile phone unit Sep 3, 2013 Global tech giant Microsoft has agreed to acquire Finish mobile maker Nokia’s mobile phone business for 5.4 billion euros†¦ Verizon to acquire Vodafone’s 45% stake in its US business for USD 130 billion; one of the largest deals in corporate history Sep 3, 2013 US mobile giant Verizon Communicat ions Inc agreed to acquire Vodafone Group Plc’s 45% stake in Verizon Wireless in a†¦ crackmba.com/marketing-strategy-for-decline-stage/ 4/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA CrackM BA – If it’s ’bout M BA, it’s @ CrackM BA. Colorway WordPress Theme by InkThemes.com crackmba.com/marketing-strategy-for-decline-stage/ 5/5

Human development the three domains Essay

They begin to form their own views such as which sports to play, which groups of friends to be included in, and what personal appearances are attractive. The development in thinking that happens during adolescence needs nurturing in order for it to develop. If an adolescent is not exposed to abstract concepts and ideas at home and in school, then this ability atrophies, and the teenager may grow up to be an adult who is a concrete thinker in most aspects of life (Huitt, W., & Hummel, J. 2003). The adolescent would not be able to make intelligent decisions about life in a modern society. Emotional and social domain states the changes in emotional communication, self -understanding, knowledge about other people, interpersonal skills, friendships, intimate relationships, and moral reasoning and behaviour. During adolescence, the changes of friendship occur, moving in the direction of intimacy and loyalty. Girl’s friendships place greater emphasis on emotional closeness, boys on status and mastery (Berk, 2003). Throughout adolescence the amount of time spent with friends increases. Teenagers enjoy spending time with their friends. They feel more understood and accepted by their friends. Less time is spent with parents. Female adolescent tend to place importance on attractiveness. Often causes of poor self-esteem are when teens do not perceive themselves as attractive. Typically, self-esteem increases during late adolescence as teens develop a better sense of who they are (University of Michigan Health System) (UMHS). A general example that clearly identifies all three domains including social/emotional, cognitive and physical is an adolescent who is playing a soccer tournament. Physically he is kicking the ball and running also he feels the pain on his leg when he kicks the ball. Cognitively he is thinking what if he misses the goal. In other words his full concentration is just on the ball. In terms of his emotional feeling he is feeling pressured and nervous. Socially he is communicating with the other players in his team. Therefore these examples clearly identifies the three domains are interrelated. The environment influences such as peers, family and education have shaped my life and have shaped my unique development. Peers have had a greater influence on shaping my life. The peer group is important because it helps a child learn social, friendship, loyalty, and values with other peers. Peers do have greater influence over matters of immediate lifestyle, such as musical tastes or leisure activities (Troll and Bengston, 1982 and Davies and Kandel, as cited in Robertson, 1989, p.84). Through out my life peers have always been important to me. As I grew older I spent more and more time in the company of my peers. Spending time with my peers I felt more connected. I chose peers who accept me and whom I share my attitudes and interests. I can trust my friends and we help each other out when we have problems. Friendship provides adolescents with a warm, close and trusting relationship (Santrock 2002). My peers have helped me to be more independent and confident. I was shy, quite, but by making friends I felt more comfortable and independent around them and around others. The family has the greatest impact on people’s life. From the moment of birth, children have and ascribed status in a subculture of race, class, ethnicity, religion, and region-all of which may strongly influence the nature of later social interaction and socialization. For example, the values and expectations that children learn depend very much on the social class of their parents (Robertson, 1989). I believe my family has had a lot of influence on shaping my development. In my relationships with my family we show respect for each other and we have values in our house. Most values that I hold have been my beliefs in religion. It was my parents who taught me the beliefs that god exists and today I am a strong believer of god. We have Hindu traditions that we celebrate together including Diwali (festival of lights). Through out high school I didn’t smoke, drink or get into drugs this is because of my close relationship with my family, healthy open communication and parental support. Research shows teens who have positive relationships with their parents are less likely to engage in various risk behaviours, including smoking, fighting and drinking (Santrock 2002). My family has also had a lot of influence on my dietary behaviour within my home environment. My parents are vegetarian and this has had a huge impact on my diet today. They have strongly emphasized no killing of animals. Education is another environmental influence that has shaped my development. Education is the systematic, formalized transmission of knowledge, skill, and values (Robertson, 1989). Through education I have learnt how to speak English which is my second language. Language has helped me to communicate with others and has helped me to introduce my self to a wider community of people. By going to school I have learnt a variety of facts and skills such as interacting with others. Through involvement in academic programs and campus life, students engaged in exploration that produces gains in knowledge and reasoning ability, revised attitudes and values, enhanced self-esteem and self knowledge, and preparation for a high-status career (Berk, 2007). Schools have also taught me habits of punctuality and obedience to authority, this has helped me through out my life. Through my education I have started to eat healthy food and exercise regularly as before I would eat a lot of processed and unhealthy food. (REF). Education has been an important opportunity to occupational and financial success. It has given me the ability to attend university and finish my certificate programme which will lead me to bachelor of nursing degree. To conclude its contextual influences that drives these three domains which are physical, cognitive and emotional/social domains, for example responsibility, environment, food, education, family, relationships and culture. These are used in everyday life. Berk, L.E. (2007). Development through the lifespan (4th ed.). Boston: Allyn & Bacon. Robertson, I. (1989). Soialization. In society: A brief introduction. (pp. 69-93). New York: Worth. Santrock, J., (2002). Life-span development. (8th ed.). Boston: McGraw Hill.

Learning Diary - Home to Home with Media and Junk Food Times Essay

Learning Diary - Home to Home with Media and Junk Food Times - Essay Example In the last few years, the effects of mass media have increased greatly with the progress of technology. Initially, there were books, newspapers, and magazines, then photography, sound recordings, and films. Radio, television, and the Internet proliferated followed by social media (Anderson Bushman 2002). In the modern day, every person depends on communication and information to make their lives move through activities such as education, work, healthcare, leisure activities, personal relationships, travelling, entertainment, and other things that people get involved. It is usual to wake up in the morning, check the phone for notifications and messages, watch the TV or read newspapers for news, read emails, makes phone calls, and eat meals with family and friends based on the information gathered from mass media and social media sources. The values people hold; harbour and the decisions made by people are based on assumptions, experiences, and education. People rely on media for current facts, news on what is important, and what people need to know. People believe the media since it is an authority for information, education, news, and entertainment. Considering the media’s powerful influence, it is imperative to know how it works. In a world of globalization, the media possess much potential. The media has the prospect of spreading news and information to areas where it has been hard to get different views. The media has the potential to assist towards democratic processes and make an impact on regimes and countries that lack democracy. However, the media can push the cultures and ideas of more prevailing interest (Livingstone & Bovill 2013). The media’s influence is growing stronger every day. Because of the influence, the competition among advertisers and producers gets stiff as they attempt to find new ways to catch consumers' attention through their magazines, newspapers, shows, movies, and commercials.

GAP Corporate Strategy Article Example | Topics and Well Written Essays - 3000 words

GAP Corporate Strategy - Article Example then the necessary strategic changes that have made in its corporate strategy to have better business. At the end I will conclude this discussion. Corporate strategy expresses the marketplace and the commerce in which an organization will perform its function. Competitive or company strategy describes for a given Corporate the foundations on which it will struggle. Corporate strategy is characteristically determined in the situation of significant the company's mission and proposal, that is, declaring what the corporation does, why it survives, and what it is future to become. Competitive strategy pivots on a company's abilities, powers, and flaws in relative to marketplace exceptionality and the equivalent abilities, powers, and flaws of its contestants.1 Corporate Strategy is apprehensive with the in general motive and range of the commerce to assemble stakeholder prospect. This is a vital level since it is a lot prejudiced by financier in the business and operates to direct tactical decision making all through the organization. Corporate strategy is frequently confirmed openly in a mission statement (Johnson, 2002). This section of the paper provides the introduction of the GAP Inc. ... What started as one brand has developed to take in Gap, GapKids, gapbody, babyGap, GapMaternity. Gap has turn out to be an intellectual icon by contributing clothing and accessories entrenched in cool, certain and casual style to customers in the regions of the world.2 Gap Inc. is a most important worldwide field retailer with a physically powerful group of brands and economic 2007 profits of $15.8 billion. GAP is dedicated to helping the wants of there customers while bringing excellence earnings and long term worth to our shareholders (Gap Inc, 2008). Gap Inc. is a top international field retailer presenting personal concern goods for men, ladies, kinds and babies beneath the Gap style, Banana Republic and aged Navy products, by means of a fourth products, Forth & Towne, commencement in 2005. established in 1969 by Doris and Don Fisher in city of San Francisco, California, Gap Inc. has grown-up from a particular store with a few workers to around 3,000 stores in the France, United States, United Kingdom, Canada, and Japan, with approximately more than 150,000 staff. In the United States, clients may as well shop the corporation's online stores. A public corporation, Gap Inc. is operated on the New York Stock-Exchange and is established on the Cal vert community indicator, Domini 400 Social indicator, and lot of others (Gap Inc, 2008-a). Part 2 This part of the paper will provide the analysis and evaluation how external and internal factors affecting GAP Inc. How the GAP will cater then this will be addressed in this part. The Gap Inc is one of the world's leading apparel brands and was valued at US$7.7 billion in 2003 (GAP). They first wrote their

Management Skills Development Plan Term Paper Example | Topics and Well Written Essays - 1750 words

Management Skills Development Plan - Term Paper Example As a group leader, I ensure that I know the person’s abilities and talents before delegating a job. I never overburden my team members or be impatient. For example, I make accommodation for personal preferences, existing work duties or family commitments. If a group member asks that he wants to do a particular job, I make sure that he gets that, considering it suits their abilities. My peers often appreciate my group management skills, complimenting how everyone is satisfied with the work that they have to do. I also practice good negotiation skills. Instead of openly negating opinions if I do not agree to it, I use a subtler approach. Where there is a conflict of opinions, rather than picking an argument, I try to negotiate with my team members, colleagues or senior authority. I start my statement by saying, â€Å"You may be correct Sir/Ma’am/Mr.†¦, but I think it should be†¦Ã¢â‚¬ . My peers are appreciative of my negotiating skills. I am also good at motivating others. If I know someone is good enough to perform a particular task, I would encourage him/her to pursue it. I would have a talk with that person, asking him/her to share his/her hesitations. For instance, I once motivated a coworker to pursue a project in kitchen designing on the basis that she was good at designing but never had the motivation to take it to the next level. Another one of my strengths is presentation-making. I enjoy researching, making presentations and adding animation and special effects to make the presentation interesting. As a result, my colleagues choose me after a general consensus to make presentations on behalf of the group. However, I also have certain weaknesses which prevent me from reaching optimum level of performance. Primarily, I have problems managing time. I have on occasion not managed to complete designated tasks on time. Meeting deadlines is a

Ethics in the Police Service Assignment Example | Topics and Well Written Essays - 3000 words

Ethics in the Police Service - Assignment Example The interview conducted involved a male and a female officer from Texas, but these two officers do not know each other and each was not informed of the identity of the other interviewee. They preferred not to have their names mentioned to preserve the confidentiality of their views. Both officers are in their middle ages; the male officer is 38 years old and has served for seven years, whereas the female officer is already 42, and has served for 11 years. Both officers expressed devotion to their sworn profession. The interview was conducted online via Skype, thus ensuring a relaxed and free atmosphere with the interviewees situated at the comfort of their homes. However, there were some limitations due to the lack of personal contact of the interviewer with the two law enforcers. To note, the interviewer was not able to note down gestures and facial expressions to fully grasp the sincerity of the interviewees. Nevertheless, the eagerness of the interviewees in answering the question s helped a lot to achieve the primary goals of the interview. The interviewees responded to the following main questions: 1. Why are ethics and character so important in the field of law enforcement? 2. Do you feel that police are more ethical today, or were they more ethical ten years ago? 3. Why do police officers become involved in misconduct? ... Why are ethics and character so important in the field of law enforcement? 2. Do you feel that police are more ethical today, or were they more ethical ten years ago? 3. Why do police officers become involved in misconduct? 4. Do you feel that there is enough training offered in ethics at the police academy level? If not, why is that? .Should ethics training be offered as an on-going process for law enforcement officers? 6. Do you feel that education and/or training in ethics would reduce incidents of police corruption? In addition to the questions provided above, some follow up questions were asked to help clarify thoughts of the respondents. Such questions are labeled as FQs. The responses of the male interviewee are labeled as Respondent 1 (R1), and the responses of the female interviewee are labeled as Respondent 2 (R2) .The interview with the respondents lasted for less than 15 minutes each, and the recorded answers were transcribed in this paper. Q1. Why are ethics and characte r so important in the field of law enforcement? R1: ethics and character are very important in our profession. We, law officers, follow some ethics and rules like any other citizen but we are more obliged to show others what’s right and what’s wrong, we serve as role models. Part of the requirements in being police is to be a good citizen of this country, respect the law, show concern for the people, and always bring pride to that uniform you’re wearing each day. R2: Ethics and character are basic requirements in being police officers to ensure that they can be trusted to serve the people without self-interest and greed. An aspiring police officer needs to possess desirable character and traits that are aligned to the code of ethics and mission of the

Applied Business 8-1 Essay Example | Topics and Well Written Essays - 250 words

Applied Business 8-1 - Essay Example SOX aims to Act improved corporate control and gave strength to corporate accountability. It applies that by: Legalizing and strengthening the internal checks and balances inside public corporations establishing a variety of levels of control to guarantee that financial reporting practices revealing corporate governance is managed with full transparency. The SOX Act introduced new penalties for acts of wrong doing and standards for corporate liability as well. It changes how corporate boards and executives must communicate with each other and with corporate auditors. Investigation found that law eradicates the cover of "financial issues were not in my knowledge" from directors and management, holds them answerable for the accuracy of financial statements. As law specifies financial reporting obligations, including attachment to new controls and processes designed to assure the legality of their financial records. Directors and Officers should be personally kept responsible for violating the law and showed negligence in

Social System and The Laws of the Fifth Discipline Research Paper

Social System and The Laws of the Fifth Discipline - Research Paper Example Computers formulate the basis of changes in the education system and the process actually began after their invention, especially in schools. Currently, many students including those in K-12 use sophisticated machines, in their studies. These technological advancements have introduced more sophisticated technology like the I-pad. However, it is important to note that serious implications have been evident. For instance, the learning environment keeps struggling to embrace the social implications created by speed and globalization (Brown & Diguid, 2000). Deliberate change of culture is deeply required for any learning organization. It needs to be adjusted to fit into the perceptions held by students. This would ensure that compatibility and relevance is achieved for the student’s benefits. Apparently, culture and technology collide because students only change their mode of communicating other than their mode of thinking. Computers promote this kind of change in any learning in stitution and, thus, cultural considerations need to be supported. This would be helpful in the process of abandoning old skills and instincts in favor of new ones. The technological change, thus, has been influential in creating a conflict that needs to be addressed adequately. Flattening previous formal issues requires that matters should be addressed on a wider scope, as observed by Senge (1990). Technology through computers in schools supported the application of emails and other methods that completely eliminated the round-table form of learning. This forced students to only learn in twos as opposed to group learning. In other words, the social sphere was neglected; thus, difficulties were evident (Brown & Diguid, 2000). Learning institutions that fail to embrace the spirit of the community in terms of cultivated thoughts are set to be left behind (Seely, 2003). B. Examine how the social system pushed back in the situation described above. The social system pushed back, and the process is still evident in contemporary settings. There is every need to develop software that addresses the entire social system in the issue. Simply put, the social system has been fighting back in terms of forcing the education system to embrace social software. It is, however, evident that the most appropriate social software has not been discovered over the years. Conference calls and blogs have been a huge step in the entire issue, but they have not fully addressed the social demands. The collision between social systems and the technological advancements is fostered by some form of ignorance by the responsible organizations (Brown & Diguid, 2000). Presence awareness technologies and other tools needed in tracing, analyzing, and cruising through the social systems are greatly required. This will ensure that the roundtable option of learning that was used in the past also applies today through technology. The adoption of speed and globalization has certainly surpassed the imp ortance of past systems and something must be done for the process to remain relevant. A. Of all the topics covered in chapter 4 (see the two Attachments) discuss which one(s) are the most prevalent in today's educational community. Provide a rationale for your selection. Contemporary educational atmosphere portray several laws discussed by Senge in the Fifth Discipline. Apparently, some

Junior Officers Essay Example for Free

Junior Officers Essay This result appeared to be the same with the statistical results for the data set of all samples combined. The deviation was the item Human Resource Focus, Item 5, which appeared to be not correlated with Leadership, Item 1. There could be logical reasons why such a result, but we cannot at this stage, extrapolate without first conducting the same test for the Leaders Group. A. 3. The Pearson Correlation Matrix for the Leaders Group For the Leaders Group, Leadership, Item 1, is not correlated at all, ALL from Strategic Planning, Item 2 to Business Results, Item 7 as shown by Table 3. Table 3. Excerpt from the Correlation Matrix for the Leaders Group Leadership, Item 1 Strategic Planning, Item 2 0. 371 0. 413 Customer And Market Focus, Item 3 0. 164 0. 726 Measurement, Analysis, and Knowledge Management, Item 4 0. 753 0. 051 Human Resource Focus, Item 5 0. 715 0. 071 Process Management, Item 6 0. 247 0. 594 Business Results, Item 7 0. 524 0. 227 Cell Contents: Pearson correlation p-Value The results were revealing on two counts. First, it told us that the correlation trend shown by the Combined Data Samples of the Others Group and the Leaders Group was mainly due to the effect of the Others Group given its bigger sample size, 37 respondents compared to the Leaders Group, 7 respondents. This is manifest in that the correlation test for the Others Group showed correlation between Leadership, Item 1, and other items except in Customer and Market Focus, Item 3, which was possibly influenced by the results of the Leaders Group which showed no correlation between Leadership, Item 1, and the other items. Second, the results pointed to the contrast between the two groups being compared. There was a significant difference in perception between the Others Group and the Leaders Group. It should be noted that the Leaders Group, comprising, take note, the Senior Leaders, or specifically, the Senior Officers in the surveyed organization occupied the higher hierarchy and when we mentioned the Others Group, we are referring to leaders still, but leaders occupying the lower hierarchy, the Others Group comprising, take note, the Junior Leaders, or specifically the Junior Officers. It may argued that based on their respective position in the surveyed organization, ESGR there may be strong factors which create opposing views or that their perceptions could be affected by the imperatives, necessities, and the like and the nature of their respective positions being held in the organization. Whereas, for the Others Group, wherein Leadership, Item 1, was correlated with all the other items: Strategic Planning, Item 2; Measurement, Analysis, and Knowledge Management, Item 4; Human Resource Focus, Item 5; Process Management, Item 6; and Business Results, Item 7; however, in the Leaders Group, its Leadership, Item 1, had NO significant correlation established with ALL the other items from Item 2 to Item 7. It could mean that the Others Group, mainly Junior Officers were more concerned with function which required them to be aware of all the aspects and details of the organization. It could be contended that Junior Officers were the implementers of the details of projects and operations hence, with Strategic Planning, Item 2 of the Baldrige Criteria, the Junior Officers were more concerned with examining how organizations develop objectives and action plans and how flexible the organization should be in case of situational changes in circumstance. Junior Officers are expected to be familiar with stock knowledge on the planning step and deployment to achieve objectives at the various stages of implementation. Chances are, they are the ones evaluating data from various reports and they are the ones making the progress reports and updates for the higher echelon officers. In other words it is possible that Junior Officers differed with the Senior Leaders in terms of data/details exposure, requiring the Junior Officers to pay more particular attention to the different aspects of the organization at the field or at the ground level. Other items such as Measurement, Analysis and Knowledge Management, Item 4, could be interpreted as part of the functions of Junior Leadership and Junior Officers were more conscious of the procedures involved in handling voluminous data and information which needed sorting and which may require immediate and appropriate response. In Question 26, under the sub-category, Information and Knowledge Management, for example, in dealing with hardware and software reliability, we can expect that senior leadership not to be doing the actual testing of new software or hardware for that matter. It would thus be more the function of Junior Officers to test such new innovations. Due to the difference in focus and priorities between the Others Group and the Leaders Group as suggested by their diverging trend in the correlation test outcome, further tests had to be conducted to enable deeper probe into why such results occurred. How come?

Stop and Frisk Essay Example for Free

Stop and Frisk Essay The Stop and Frisk program employed by the New York Police Department, gives police officers the right to initiate a stop of an individual on the street allegedly based on reasonable suspicion of criminal activity. Stop and frisk has been an NYPD tool for decades, but in recent years it has generated an increased amount of criticism and debate due to the alarming rate in which they occur communities of color, who often feel under attack and harassed by the police. Minorities even make up the majority percentage of people searched in predominantly white neighborhoods, which is why I believe that either some kind of quota or limit system should be implement where only a certain percentage of people stopped cane be of a specific race or from specific neighborhood, or New York City should just get rid of the program all together. In 2011 alone, 700,000 New Yorkers were pulled over for stop and frisk searches. Approximately 87 percent were Hispanic or Black and of that percentage 90 percent were deemed innocent (Huffington Post). In comparison, from 2002 to 2011 Hispanics and Blacks made up 90 percent of people stopped, and 88 percent of those stopped were innocent New Yorker (New York Civil Liberties Union). If racial profiling in this case was effective that would be one thing, but there has yet to be any published research that has proven the effectiveness of this program, which is shown in the lack of arrests produced. Violent crimes in New York have decreased by 29 percent between 2001 and 2010; however, other major cities, such as Los Angeles and New Orleans, have experience larger declines without the use of stop and frisk (New York Civil Liberties Union). This is a clear example of why this program that causes more harm than good, should be abolished. This issue is similar to the racial profiling tactics used by Transportation Security Administration officers at countless airports across the United States. Since the September 11th attacks there have been countless claims of racial profiling in airports, particularly against those who appear to be Muslim or Middle Eastern. While it is the TSAs job to keep airports safe and travelers minds at ease, as it is the NYPDs job to accomplish similar goals, this does not give them the right to stop those who are profiled due to their race, religion or simply because their physical appearance is suspicious. However, unlike the random search tactics used in New York, there is evidence that exhibits that the majority of Americans are in favor f racial profiling in airports. According to a 2010 poll conducted by USA Today, 75 percent of Americans polled favored subjecting airline passengers, who fit a profile of terrorists based on age, gender and ethnicity to more extensive security searches. Although airport security is extremely important, I would be in favor of a more random method of searching rather than specifically targeting a certain demogr aphic on the basis that they â€Å"fit a profile. For example, Mexican airport utilize a system where every traveler has to push a button that displays either a red light, which signifies that they must stop for further inspection, and green, which indicates that they are free to pass. Such a random system almost eliminates the possibility of racial profiling. One may argue that although, as a result of this program, only 10 percent of the people stopped and searched are actually arrested, that still means that there are less criminals roaming the streets making the city a safer place. The Police Commissioner of the NYPD, Raymond Kelly, has gone on the defense against critics, saying that neighborhoods, such as Harlem, have grown, population wise, and become safer. Kelly said that the program helped expose 8,000 illegal weapons in 2011 and that it is â€Å"a life-saving measure. † Still, the program faces judgment from local politicians and organizations, such as the New York Civil Liberties Union, who strongly believe that is useless, except in its targeting of residents of â€Å"high-crime areas† and makes them feel like second-class citizens.